Marketing Manager
Closing Date: 02/04/2024
Vacancy#: FMIC/HR/491
Number of Positions: 1
Background
FMIC, a 176-bed tertiary care hospital in Kabul, stands as an innovative public-private partnership between the Governments of Afghanistan and France, La Chaine de l'Espoir, and the Aga Khan Development Network (AKDN). Managed by Aga Khan University on behalf of AKDN, FMIC delivers exemplary healthcare services across 34 provinces, offering in-patient and outpatient care to adults and children, diagnostic services, post-graduate medical education, and extensive training programs for healthcare professionals. FMIC's commitment to excellence is exemplified by the Gold Award bestowed by the International Hospital Federation (IHF) in 2021, recognizing its pioneering use of technology in Afghan healthcare. As a trailblazer, FMIC secured the title of the first ISO-certified hospital in Afghanistan in 2009, marking a pivotal moment in its relentless pursuit of quality standards. In a significant milestone, November 2022 witnessed FMIC achieving SafeCare's Level 5 Standards accreditation with an impressive 99% compliance rate. This accreditation underscores. FMIC's journey is not just a story of accolades; it is a narrative of transformative healthcare, where each milestone represents a commitment to raising the bar and ensuring that Afghan communities receive world-class medical services.
Job Summary
The incumbent will develop strategic marketing plans for FMIC in line with the overall organizational goals and objectives and then oversee the implementation and execution of the various efforts associated with the marketing plan. This will include but not limited to, evaluating the results of various marketing campaigns, spearheading market research efforts, and coordinating initiatives across a variety of channels.
Responsibilities
- Build marketing programs to support specific marketing objectives across different channels and segments in support of overall FMIC strategic marketing plan
- Enhance the portfolio of clients by engaging with potential corporate clients
- Market through various channels and manage databases with up-to-date analytics
- Develop business cases for marketing programs, develop pragmatic marketing proposals and make recommendations on marketing tactics
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, and service delivery
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Work with the marketing teams, other internal stakeholders, and external agencies and vendors to achieve the set goals
Qualifications and Requirements
University degree—preferably an MBA or other relevant Master's Degree from a recognized University
Work Experience
A minimum of 5 years progressively responsible experience in the areas of Marketing, Public Relations or Communications.
Knowledge and Competencies
- Experience building effective marketing programs and reporting on the results
- Exposure to digital and direct response marketing
- Competence as a creative writer with an eye for great emails and landing pages
- Strong project management skills
- Strong problem-solving ability, including metrics-driven thinking
- Demonstrated skills in planning, management and rapport building
- Excellent design skills especially in InDesign, Photoshop and CorelDraw
- Ability to work under pressure in a team-oriented environment
- Excellent oral and written communication skills in English, Dari and Pashto
Submission guideline:
Dear applicant,
To apply for this vacancy, please use the following link:
https://docs.google.com/forms/d/1WehEQvNf9-W_OcQo62HQW9G4Iqv6TyR31O-3TVlOags/edit
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Make sure to press submit at the end of the application.
Please note:
You are allowed to apply only before the closing date
before submitting your resume, make sure that it has specific details about your qualifications and experience, including the dates.
Only short-listed candidates whose applications respond to the criteria will be contacted.
If you are not invited for a written test or interview within a four-week period of time, please consider that your application was not considered for this vacancy.
Validated copies of academic certificates/diplomas will be requested only if you are selected.
